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We all know and love the slip, slop, slap campaign, but is slipping on a basic t-shirt and slopping on sunscreen enough? With sun protection clothing with a high UPF factor, there is no worrying around reapplying.

Not all clothing is made the same. UV protection swimwear is held to a higher standard than a basic clothing and there are many benefits in investing in sun-safe protection.

Rash guards aren’t just for surfers anymore. In fact, they are a great way to keep your children sun-safe all year long when out in the sun.

With all of the different types of swimwear available, it can be difficult when choosing the right suit for your baby. Make sure you know what to be looking for when shopping to keep your baby sun-safe all summer long.

Chlorine resistant versus Lycra swimwear? Choosing Children's swimwear doesn't have to cause confusion this summer. Make an informed choice that best suits your needs - in a pool, at the beach and beyond, Sun Emporium has you covered this summer!

Endless ocean vistas, white sandy shores, dolphins and dragonflies in play mode, sand castles and ice-creams in quaint seaside villages. It’s official, the Summer holidays are just around the corner. Let's celebrate the simple pleasures of a chilled out summer by the sea.

Fashion designers are in charge of the design and development of clothing and other fashion products. Head designer at Sun Emporium celebrates summer with a whimsical range of children's UV swimwear in distinctive prints crafted in a vibrant color palette. UV swimwear that parents love and that cool kids want to wear!

Children don't understand the need for sun protection so parent's play an important role in making sun safety a priority when children are at the beach or in a pool during summer. Function meets style with Sun Emporium UPF 50+ swimwear - shopping for children’s designer swimwear has never been easier!

A glimpse behind the Sun Emporium brand - head designer Sally Michael talks about why she started this successful swimwear label for babies and children which started from small beginnings and has grown to become a global brand.

UV Swimwear that parents love and that cool kids want to wear! A peak behind the brand with Sun Emporium's head designer Sally Michael. A passion for quality, sun safe swimwear combines with her love of color and whimsical prints each season. Welcome to a world of wonder!

Inspiration for the new season collection - Sally Michael talks about the creative path and design influences for her range of sun safe swimwear for babies and children. Vintage florals, Hawaiian retro, Tribal and modern Geometric influences come to life in summer bright color. Hello Summer!

Fact: 90% of skin cancers and premature aging are a result of UV exposure. Childhood and adolescence are critical periods during which exposure to UV radiation is more likely to contribute to skin cancer in later life. Stay sun smart this summer and keep sun safe.

A skin cancer can be a spot that looks different from the other spots around it.